I care a lot about our planet and its beautiful nature. I feel a strong responsibility to protect it, which is why I focus on climate action [1] and want to design initiatives that make a real, positive impact.
So, what do I want to design? Whole initiatives that turn smart ideas into real action. Justdiggit is a great example. They use simple, nature-based methods like digging water bunds, but what really inspires me is their practical approach and the impact they achieve.
I want to help create that kind of change—by designing the bigger picture: where the solution fits, who gets involved, how it’s funded, and how it can grow. And yes, I might sometimes use my graphic and web design skills to bring it all to life 🙂
[1] THE 17 GOALS | Sustainable Development: https://sdgs.un.org/goals.
We’re living in a Transformation Economy, where we should think globally but act locally. In the past, businesses focused on selling products, then on experiences and knowledge. But now, it’s about solving shared problems—like climate change—by working with local people [2].
We should create practical solutions that fit local contexts but aim for bigger impact. I design with a global heart and a local head, helping ideas grow from a village project into something the world can learn and heal from.
[2] Brand, Reon & Rocchi, Simona. (2010). Rethinking value in a changing landscape. A model for strategic reflection and business transformation. Philips Design.
Change doesn’t happen alone. In the Transformatioon Economy, it’s not just about what we do, but also how and with who [2]. I believe in teamwork—bringing in local experts, NGOs, companies, even governments—to create real, lasting solutions.
Bonus: to keep projects clear and accessible to all stakeholders (including myself), I design with the commonly known Design Thinking process (visualisation below), making collaboration seamless.
[2] Brand, Reon & Rocchi, Simona. (2010). Rethinking value in a changing landscape. A model for strategic reflection and business transformation. Philips Design.