Beliefs, values, and norms

I believe design must produce measurable environmental impact, not just feelings. I prioritise nature-first, high-impact solutions: projects that actually improve ecosystems or change people’s habits in ways that benefit nature. I aim for verifiable results.

My core value is effectiveness: designs should produce real action. To make sure this works out, I base my designs on grounded research and testing prototypes so claims are tested and proven. I follow the Design Thinking steps closely (empathise, define, ideate, prototype, test) to avoid missing out on the best possible solution.

I spent five months in Stockholm. The city aims to keep its water and nature parts 2/3 of the city, which showed me that cities and nature can live well together. In the Netherlands, where I grew up, there is much less nature, so the difference was clear to me. I want to work with teams and local groups to make small, practical projects. We test them, improve them, and then copy them so they can be used in other places.

Pay attention, I'm about to reveal how I work and make impact as a designer!

Designers are great at turning messy, complicated problems into clear, testable solutions. We look at how people actually live, prototype small interventions, and iterate quickly. In this way, big ideas about nature and climate become real things people can use and learn from.

Designers also connect people, places, and systems. We translate between residents, experts, and policymakers, and design interventions that change how people behave. By starting locally with practical pilots that help ecosystems, designers can create solutions that can be improved, copied, and scaled. This creates the bigger impact towards climate action I’m looking for!