I care a lot about our planet and its nature. Nature is not just something to protect; it’s something we belong to. I believe people have the responsibility and ability to help nature thrive, both directly and indirectly. Experiencing the beauty of nature around the world reminds me why climate action [1] matters so much.

By “designing strategies for people and nature to thrive together,” I mean creating ways for people (communities, organizations, governments…) to actively support nature, whether in forests or in big cities. When nature thrives, human wellbeing follows: through cleaner air, richer landscapes, and by living close to life itself.

I am inspired by initiatives like Justdiggit [2], which use simple, nature-based solutions to restore degraded ecosystems and bring landscapes back to life. Their approach shows how local, practical actions can make visible ecological impact, and it motivates me to design strategies that empower people to become true partners to nature, so that both can thrive together.

[1] THE 17 GOALS | Sustainable Development: https://sdgs.un.org/goals

[2] JustDiggit | Cooling Down the Planet | Global Warming Charity: 2025. https://justdiggit.org/

We’re living in a Transformation Economy, where we should think globally but act locally. In the past, businesses focused on selling products, then on experiences and knowledge. But now, it’s about solving shared problems—like climate change—by working with local people [3].

We should create practical solutions that fit local contexts but aim for bigger impact. I design with a global heart and a local head, helping ideas grow from a village project into something nature can truly thrive from.

[3] Brand, Reon & Rocchi, Simona. (2010). Rethinking value in a changing landscape. A model for strategic reflection and business transformation. Philips Design.

Change doesn’t happen alone. In the Transformatioon Economy, it’s not just about what we do, but also how and with whom [3]. I believe in teamwork – bringing in local experts, NGOs, companies, even governments – to create real, lasting solutions.

Bonus: to keep projects clear and accessible to all stakeholders (including myself), I design with the commonly known Design Thinking process (visualisation below), making collaboration seamless.

[3] Brand, Reon & Rocchi, Simona. (2010). Rethinking value in a changing landscape. A model for strategic reflection and business transformation. Philips Design.